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Sustainability

Sustainability is part of our DNA

We have a simple mantra of Reclaim, Resuse, Reimagine. This guides us in how we operate as a responsible and sustainable business and informs our vision for the future too.

Reclaim

Our focus since the very beginning is to create incredible tasting spirits using surplus raw materials. We have proven that by using otherwise unused resources it is possible to create spirits better than those that use grown for, single purpose materials.  

But don’t just take our word for it. Both of our beautiful gins, Foxhole Gin and HYKE have won silver and gold medals at the IWSC awards in multiple categories, evidence that we are creating consistent quality, flavour, balance and versatility.

This level of deliciousness is possible because of, not inspite of the raw surplus materials we reclaim and use.

Reuse

Whether it’s the English wine grapes left over from harvest used in Foxhole Gin, surplus supermarket grapes for HYKE Gin or the molasses (the by-product of the sugar industry) that form the blends on which our Mad City Botanical Rum is built, the secret is that they produce absolutely beautiful spirits that are full of textures and flavours.  

On the outside, every element of our products is made from recyclable material. We consider every detail and reduce our environmental impact where possible and most importantly we are always looking at alternative materials and solutions to see what more improvements can be made.

Reimagine

Our ambition is to continue to play our small part in the global surplus issue and expand our portfolio in the most delicious and innovative way possible, demonstrating that luxury can be made from surplus on a larger scale.

Each of our luxurious products utilises a different raw material but whatever the main ingredient we aim to use as much of it as possible and source sustainable botanicals where we can too.

We want to inspire people to ask; what does happen to food surplus, and how can we help reduce it in the most delicious way possible?  

We don’t have all the answers and we can’t solve the global surplus issue alone, but we can and we do share our learnings, expertise and resources with other like-minded organisations for greater good.

We are proud to be an active member of The Sustainable Restaurant Association, an organisation which works with restaurants and the wider food service sector to help it to become more sustainable. We are also supporters of The Felix Project, an incredible charity which shares ourethos on food surplus, delivering vital supplies to over 400 frontline charities, primary schools and holiday programmes to help feed local communities.

We encourage and facilitate £1 donations – with purchase of our products – to the Felix Project on our online store, and we also match each donation. Find out more about their work by clicking here.

Our supply chain

We work with some amazing partners to source, produce, transport and sell our products. They have been carefully selected not only for their expertise but also theircommitment to environmental and ethical standards and actions to go beyond what’s required.

Our sustainability fast facts

· The glue we use for all of our labels is specified to be easily removable at the recycling plant.

· The seal on the stopper for Foxhole Gin is made from recyclable polymer.

· We use Flexi-hex plastic free packaging to shipo ur products direct from our website and transport them using DPD, a carbon neutral logistics provider. 

· We only ever use FSC certified or recycled stock for our collateral and packaging .

· Our limited edition Mad City prints by urban artist Sled-One are printed on carbon neutral stock and like the rest of our physical materials are printed with vegan ink.

· The rum blends we use for Mad City Botanical Rum are 100% Fair-trade certified.

· All of our products are 100% vegan

Meet Our Team

Partners

Sales & Brand Ambassadors

Simon Bradbury

Sales Consultant

Marco Gobbato

Brand Development Executive

Jake Goldstein

Brand Ambassador

Marketing

Donna Amato

Head of Marketing & Communications

Warren Creative

Branding Agency

Wiro Agency

Web Development & Design