With Mad City, we’ve taken white rum to new and extraordinary heights. More depth, more flavour, more complexity – everything’s amped up and elevated by our unique botanical blend. Not for their own flavours, but to highlight, enhance and invigorate those naturally present in the rum blend on which Mad City is built.
As a company, we’re on a mission: to take materials that would be otherwise be discarded and repurpose them to create something entirely new and delicious. The base spirit for Mad City is 100% Fairtrade certified rum made from sugar cane molasses, a natural by-product of the sugar industry. A match made in heaven for our mission.
The best molasses rums come from Jamaica, Guyana, Dominican Republic and Barbados, so that’s where we go to find them. Back in our distillery in England, distil them with our mix of 25 botanicals to create Mad City – a premium white rum in a category all of its own.
The Mad City label is an original work by Bristol-based urban artist Sled-One. Natural, powerful and surreal, it’s inspired by the pulsating energy of the city’s Stokes Croft and St Paul’s areas.
With its bold lines, vibrant colours and myriad details, it encapsulates the complexity, vibrancy and intrigue not just of Bristol, but of all the other Mad Cities across the globe.