A new bolthole for Foxhole

October 2018

Foxhole Spirits has appointed Highball Brands as its exclusive UK distributor. Highball Brands will now incorporate Foxhole Gin, and future gin expressions produced by Foxhole Spirits, into their artisanal spirits portfolio.  

Foxhole Gin becomes the first, and only gin to be represented by Highball Brands following a long search by the team to identify a product that would complement its highly curated, luxury portfolio. 

The partnership will extend additional support to the on and off-trade and help better connect more people with Foxhole Spirits’ authentic story and unique gin. 

The appointment comes at a pivotal time for Foxhole Spirits’, as it is also proud to announce new listings in selected Waitrose stores and twenty four Marks and Spencer food stores across the South East of England & London; responding to shopper demand for a greater choice of premium gins with a genuine story to tell. 

Foxhole Spirits specialises in the development and production of premium spirits using resources that would otherwise go unused; promoting sustainability through innovation to create unique, high-quality products that are honest to their origins (as well as exceptionally delicious). Its premium offering, Foxhole Gin, is made from a grape spirit base produced from the surplus grape juice reclaimed from the English wine industry.

Co-Founder and MD of Foxhole Spirits, James Oag-Cooper comments, "We're thrilled to team up with Highball Brands as we feel our ambitions are so neatly aligned; we're both growing companies who not only emphasise taste and quality but stand for creativity and sustainability too. Plus, Highball has fostered such a great portfolio, and we know that Foxhole Spirits will nestle comfortably into its new family."

Founded in 2016 by drinks industry experts Fabrice Limon and Barrie Wilson, Highball Brands is a distribution company that specialises in delivering the most luxurious and exciting portfolio to the trade combined with impeccable customer service.

Fabrice Limon, co-founder of Highball Brands comments, “Foxhole Spirits is a great addition to our portfolio which focuses on bringing the most exciting brands to the on-trade. We’re passionate about working with brands that not only produce great liquid but who do it in a thoughtful and impassioned way. We are over the moon to welcome Foxhole Spirits into the Highball Brands family.”


Foxhole Gin: marc 8

Velvet-textured with unique floral characteristics, balanced with grapefruit and lemon zest. Perfected with a long finish of subtle bitter orange notes.


For more information, including images, samples and interview requests, please contact Antoni - | 07852985773

Editor’s Notes

  • Foxhole Gin has recently won Silver in the IWSC Spirits Artwork and Bottle Design

  • Foxhole Spirits are distributed by Highball Brands, sales enquiries should be directed to Harriet Goodchild, Business & Operations Manager:

    • E:

    • T: +44 (0)207 637 7443